Stella McCartney
Earned Media
2017 Landfill Campaign
We had models pose in a landfill to show how consumerism is affecting the planet.
Celebrity Influencers
Shared Media
Our Charities
We've Partnered With
Hello Beautiful Foundation
The Hello Beautiful Foundation is a London based Cancer charity. It serves as a support network for anyone who currently has or has had breast cancer in the past and helps those people with the importance of emotional awareness. The Foundation provides a central location for healing. They also curate art exhibitions and other programs that promote living a healthy, toxic-free life.
ASPCA
The ASPCA's mission is to rescue animals from abuse, pass animal protection laws, and to support and share resources with local shelters. In our Spring 2014 presentation, we raised awareness for the ASPCA's re-homing program by having some foster puppies attend and look for new families!
Kering Corporate Foundation
The Kering Corporate Foundation provides financial support to sustainable and long-term field initiatives conducted by NGO's (non-governmental organizations) on various issues surrounding violence against women and women empowerment. Their projects are conducted by women for women.
Our Partners
Bolt Threads
Stella McCartney uses the textile manufacturer, Bolt Threads, for the majority of her products. Bolt Threads is a company who focuses on creating 100% sustainable fabrics, while maintaining luxury quality. Stella first collaborated with the company as an alternative to using silk from silk worms. Instead, she used their Microsilk Material. Recently, she collaborated with them to use fake leather, made from mushrooms. This Mylo Material is used in her bags, shoes, and is completely sustainable.
Adidas by Stella McCartney
Adidas by Stella McCartney is a unique partnership within fashion and sportswear. Since 2005, she has worked with adidas to design a collection of high performance sportswear for women, across a wide range of disciplines. This is the most comprehensive and innovative partnership of its kind, with sleek cuts, precise lines and fit that echo the exceptional feminine tailoring the brand has become known for. As well as being functional, adidas by Stella McCartney follows the same code of ethics and modern ethos as all our collections.
Farfetch
Just recently, Stella McCartney joined Farfetch as an industry partner for their Dream Assembly tech-accelerator program, supporting startups with an initiative of education, mentorship, networking opportunities and early-stage funding. Selected startups will take part in a 10-week program that includes a series of workshops, one-to-one sessions and mentorship meetings covering topics like e-commerce, marketing, technology, fashion, logistics and operations.
Owned Media
Packaging
The Stores
Paid Media
